Reddit is unlike any other social media platform by a long way. It has great potential for campaigning because you can easily escape the echo chamber and reach new audiences — but there are many pitfalls that are often fallen into.
On Reddit, you don’t follow users, but instead join Subreddits, (often large) communities of users interested in the same thing eg
Each Subreddit has it’s own rules, moderators and culture
On Reddit, You aren’t just shown random posts — there are three main feeds. Users tend to switch between these feeds