Reddit: An untapped resource for progressive campaigns in the UK

What is Reddit?

Reddit is an unusual Social Media platform

  • Home — showing you posts in the subreddits you have joined
  • Popular — showing you posts from most subreddits, but filtering out NSFW or very controversial (often political posts), and prioritising posts in your country
  • All — showing you posts from all subreddits, not filtering out politics
  • Within these feeds (and within subreddits), you can sort posts:

The unspoken rules of Reddit

  • The most hated thing on Reddit is businesses, individuals or organisations that try to use a subreddit for personal gain — you will get downvoted into oblivion or kicked by trigger happy mods (moderators)
  • So don’t use an organisation account — post as an individual, or as a group of individuals, and don’t only post relating to your organisation
  • Engage in a wide range of subreddits and discussions before you start getting too political
  • Don’t post links to the organisation you are working for (eg sharing a petition is a big no-no)
  • Understand that the kind of things you’ll post on Reddit are nothing like what you’ll post on other social medias
  • Never let anyone know you’re marketing something — you’re doing it for fun, not as work!

Can Reddit have a political impact?

Demographics

No echo chambers

Current UK Politics on Reddit

Case Study: u/lrlourpresident

My attempt: cheating the game

Target audience

  • fuck was the first word in the title
  • and the title was controversial
  • no caps

Cheating it

  • I shared the post with a big group of friends as soon as it went live, they all upvoted it
  • One of my friends awarded it with gold very early on — these meaningless awards on Reddit cost actual money (or can be earned by getting awarded) but can be great to catch people’s attention when a post is first live

Results

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I am an 18-year-old digital campaigner and web designer. I work to use the power of the internet to help progressive causes — joebrindle.uk

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Joe Brindle

Joe Brindle

I am an 18-year-old digital campaigner and web designer. I work to use the power of the internet to help progressive causes — joebrindle.uk

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